RDG wanted to revitalize Greenwood Financial Network’s brand with a sleek, invigorated look and feel to better reflect the purpose of their services while maintaining the integrity of their original color scheme.

To meet these goals, RDG conducted thorough research on the psychology and symbolism of color. The result, a palette of blues and greens, reflects notions of growth, fortune, learning, and empowerment. The color palette is accompanied by a bold and elegant sans-serif typeface.