100 DAYS
of ACTION

CLIENT
KAPOR CENTER

PROJECT
100 DAYS OF ACTION

RDG INVOLVEMENT
BRAND DEVELOPMENT + SOCIAL

The Kapor Center aims to make the technology ecosystem and entrepreneurship more diverse and inclusive. They focus on making a positive social impact for communities that have historically been on the periphery of access to opportunity, participation and influence in the United States. As 2020 was a year filled with turmoil, Kapor Center launched an initiative named The 100 Days of Action. This grassroots campaign for Racial Justice was developed to fight and shed light on the stark disparities in education, health, and employment for Black, Latinx, and Indigenous communities. They approached RDG with the vision and we quickly became a strategic partner.

Kapor felt our nation was at a crossroads fighting for racial justice while enduring the impending pressure of the 2020 election. The culmination of these events fueled the passion behind this project and lead to us creating a space that would house resources for those fighting to make a change. Through curated online events, webinars, and honest conversations on social media we aimed to mobilize minority voters, advocate to close the digital divide, and inspire companies to take a hard look at their D&I practices.

Kapor felt our nation was at a crossroads fighting for racial justice while enduring the impending pressure of the 2020 election. The culmination of these events fueled the passion behind this project and lead to us creating a space that would house resources for those fighting to make a change. Through curated online events, webinars, and honest conversations on social media we aimed to mobilize minority voters, advocate to close the digital divide, and inspire companies to take a hard look at their D&I practices.