NCEL Fast Play
Progressive Jackpot

CLIENT
NCEL /  +WUNDERMAN ATLANTA

PROJECT
FAST PLAY LOTTERY Q3

RDG INVOLVEMENT
HTML5 PRODUCTION / SOCIAL GAMIFICATION

NC Lottery launched a games promotion that featured four new tickets: Lucky Dog, Fantastic 5’s, Power Shot, and Power 10s. RDG was tasked with translating existing assets into rich media ads to be deployed alongside social and broadcast deployments. We created a series of dynamic rich media ads to bring awareness to the SPOTLIGHT, FASTPLAY and PROGRESSIVE JACKPOT games.

Social Gamification

We continued the theme of winnings and luck on Facebook and Instagram by creating a game built for Stories. The premise of the game is as follows: The player is instructed to tap the screen to try to line up a hand and a suite of tickets on top of each other. When users line up the two items, they can screenshot and post a comment to NCEL’s story for a chance to win a prize.