ADROLL
to NEXTROLL

CLIENT
ADROLL / NEXTROLL

PROJECT
CORPORATE REBRAND

RDG INVOLVEMENT
STRATEGY, UX, DEVELOPMENT

AdRoll Group, Inc. is a marketing and data technology company that has been accelerating growth for companies since 2007. After 12 years of growth and strategic pivots their business had outgrown their company name. In 2019, they rebranded themselves NextRoll Inc. to encompass all the new ventures they had taken on.

Partnering with their internal creative team and WHM creative, we were able to develop a clean and modern site refresh that served as the cornerstone of their rebrand. As a result, the project was a complete success and was covered by many respected publications including Wired and TechCrunch.

“We’ve built an unrivaled marketing and data technology stack that enables marketers to better understand and engage with their audiences to make measurable decisions. As we launch NextRoll Platform Services, it’s clear we’ve grown beyond our old name. Today, NextRoll is a marketing and data technology company.”

~Toby Granier, CEO NextRoll