Technique Concrete Construction
Footage Capture, Drone Capture, Compositing, Post Production
Short-form promotional video assets
Technique Concrete Construction is a full-service builder that offers complete solutions including construction management, environmental construction, general contracting, turnkey concrete packages and roadway concrete.
RDG was tasked with creating an “introductory” video to bring awareness to their capabilities, larger-scale projects and family-first mindset. In order to gather all the footage we needed, the RDG team traveled to various current and past job sites including the Atlanta Water Supply program, Hartsfield-Jackson International Airport and Mercedes Benz stadium.
Dynamic b-roll shots and high-quality still images depict Technique workers engaging in different stages of various construction processes: laying down concrete, transporting machinery and construction materials and touching base at new stages of given projects. By integrating present-day footage of Technique’s operations with a historical VoiceOver description of the company, this video underscores the identity of Technique Concrete Construction’s rebrand: the intersection between personal values and professional excellence.
Ragsdale Design Group
695 Pylant Street SUITE 109
Atlanta, Georgia 30306