ELEMNT FITNESS TRACKER AWARENESS
HTML5 RICH MEDIA DEVELOPMENT
Wahoo Fitness is a tech-fitness company that specializes in sensors, monitors and devices for runners, cyclists and active-lifestyle enthusiasts.
As an ongoing initiative, RDG was tasked with developing a series of desktop and mobile ad units that brought awareness and educated consumers about their latest technology, the ELEMNT® BOLT line of training computers. The hero of the digital campaign was an interactive video rich media experience deployed on Google’s DoubleClick ad network. As a result of our efforts, this campaign yielded some of the highest engagement to date.