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WAHOO
ELEMNT

CLIENT
WAHOO FITNESS

PROJECT
ELEMNT FITNESS TRACKER AWARENESS

RDG INVOLVEMENT
HTML5 RICH MEDIA DEVELOPMENT

Wahoo Fitness is a tech-fitness company that specializes in sensors, monitors and devices for runners, cyclists and active-lifestyle enthusiasts.

As an ongoing initiative, RDG was tasked with developing a series of desktop and mobile ad units that brought awareness and educated consumers about their latest technology, the ELEMNT® BOLT line of training computers. The hero of the digital campaign was an interactive video rich media experience deployed on Google’s DoubleClick ad network. As a result of our efforts, this campaign yielded some of the highest engagement to date.