RDG lands 2021 Gold Muse Award for Social Justice campaign
Atlanta, GA – February 16, 2021: In a field of more than 1,350 submissions from 37 countries, RDG, a digital media production agency, has won a Gold award in the 2021 Muse Creative Awards competition, an international competition for top creative professionals.
RDG was recognized for wins in the following categories:
Gold Award: Kapor Center 100 Days of Action social media campaign
Commenting on the win, Julia Grene, Visual Designer of RDG said, “The 100 Days of Action Logo was created through mixing font styles and bold colors that would pair well with one another without overpowering the space. The backdrop of this element is a textured brush stroke born out of the history of protesting with written signs. Together all of these elements combine to create a recognizable hero in the educational justice space. The social media layouts were created to be more than just a means of communication. Each bold color points back to a specific vertical in the breadth of the campaign of awareness that allows the audience to stay informed and have a color-coded system to do so.” Based in Atlanta, Georgia, Ragsdale Design Group is a full-service digital media production agency. Founded in 2008, their mantra is Boutique Hustle, Big Agency Results. They specialize in UX and web development, display and rich media production, brand development, and short-form video.
The MUSE Creative and MUSE Design Awards are global competitions, which seek to commemorate the exemplary creative and design professionals of various industries. “These individuals truly embody the spirit of innovation” said Kenjo Ong, CEO of the competition. “It is a privilege to award RDG for their monumental work! It is always a humbling experience to witness what these creatives are capable of.”
Grand Jury Panel
To ensure entries are fairly assessed, a jury panel consisting of top industry experts is set up. IAA further implements a set of strict standards for jurors to judge with. The 2020 panel consists of a team of 48 multidisciplinary professionals, with some jurors reprising their roles. IAA’s recent awards had invited jurors from 19 countries, who represent companies such as Tiago do Vale Architects, Neil Poulton Industrial Design, Icona Design, Eleven Inc., Cutwater, MUH-TAY-ZIK / HOF-FER, Grayling, Saatchi & Saatchi NY, Coley Porter Bell, amongst others. MUSE entries were gauged in accordance to their respective industry’s best standards. Submissions go through blind judging, where their qualities and concepts were assessed from creative and design standpoints. Winners were then selected based at the culmination of the judging process, who had best met the competition criteria.
International Brands Represented
Known brand and international franchises were represented in this year’s awards. The exemplary works submitted reflect the quality these companies are known to have. Entries submitted by agencies for companies and brands such as Pan Pacific Hotels Group, IKEA, Sony Pictures Home Entertainment, Rolls-Royce, Penghu Tourism Bureau, BMW, World Vision International, Tajikistan Government, The Coca-Cola Company, Hewlett Packard Enterprise, Tommy Hilfiger, AIA Singapore, Maybelline New York, Concord Hospitality Enterprises Company, W Hotel, BONIA, Good Year, Cisco, Reebok, National Museum in Gdańsk, Rossiya Airlines, AARP, BBC Studios Events, Resorts World Genting, Leroy & Rose, Omdesign, and Beethoven Anniversary Society, are among some of the winners from this year’s awards. “To some, winning a MUSE Award had put them on the map, figuratively speaking” Ong said. “In an era where media oversaturation displaces talents, having a platform to set oneself apart helps. For some people, that platform is MUSE; and to the same people, a MUSE Award marked the start of their careers. This is where they create history.” “IAA has been, still is, and will remain committed to serve creatives” Ong concluded. “The media frontier goes further every year, which leaves us in IAA excited for more.”
RDG is an award-winning digital media boutique based in Atlanta, GA. Our mission is to help organizations enhance their branding and marketing efforts through the use of digital media and emerging technologies. We combine design, UX and front-end development to create high-level, user-centric digital experiences for web and mobile. To learn more about RDG, visit rdgatl.com