OUR ROLE
Strategy, Messaging,
Video Production
DELIVERABLES
Short-format video assets
Bringing a Super-Food to the Spotlight
Amina Baobab Short-form video
Amina International is a health foods brand that specializes in Baobab Fruit – a superfood from Ghana that is the heart of their business and products. They partnered with RDG to help introduce their newest product line, Baobab drinks, to the market.
Shot 100% in-house, our team staged and captured a series of shots using our Black Magic Design 4K cinema camera and 50mm prime lens. After capturing all the shots, our team carefully spliced, edited and exported the footage to be used across various platforms. The end result was a vibrant and lively video composition that introduced Amina Baobob’s newest product line to consumers nationwide.
Promotional Video
Amina International is highly motivated to give back to the beautiful country of Ghana where this superfood and Amina’s founder is originally from. They have partnered with the Kibasibi Foundation, a local foundation that to date has donated $45 million worth of humanitarian supplies to hospitals and schools in Ghana.
To learn more about Amina go to drinkamina.com
